![]() ![]() Better keyword grouping and organizationĬhances are, even if your keyword research is solid and you have a system in place for keyword organization, you could be doing better on both fronts.You can greatly improve your PPC marketing results with a two-pronged approach to Google ads keywords: All the optimization in the world won’t get you anywhere if you don’t start with the right keywords. Your Google Ads keywords (formerly known as AdWords keywords) are the foundation of your Google PPC campaigns.
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